What Should We Do for the Creation of a Reality Show?

No matter how much we hate and criticize them, reality shows are fun to watch. Most shows revolve around a particular issue or event that the audience can relate to, and from that is built a show. Since many reality shows are being aired every week, the concepts behind most of the shows have become monotonous and boring. And today’s audience prefers watching reality shows that have a great entertaining value, and can truly connect with them. But at times, it becomes difficult to come up with some original and fun ideas for reality shows that can hold the audience interest on a long run. If you are an aspiring, professional writer and are looking for some unique reality TV show ideas, here are some pitching ideas that will not only promote the show but the writer too.

How to Start a Reality Show

Have a Specific Concept
One of the most basic concept of a successful show is to judge accurately what the market is buying or what exactly your audience wants to see on TV. Be specific in your concept; even if you have a generic idea, try to run your creative mind in a specific direction. Decide whether you are preparing a concept or idea for a reality series, TV game show, drama series, etc. Don’t be scared to create two or more variations on the same concept, as each of those will give you a different result which will increase your chance of making more sales. Hence, come up with a thought which is unique, never tried before, and apply different approaches on it.

Movie Story
In case you don’t have any idea or concept in your mind, then the last minute savior is to prepare your reality TV concept based on a film story. While watching a movie, try to look at the core concept and the story of the movie, that inspires you and comprises some basic elements or concepts that can be translated in to a reality based show.

Create a Highly Marketable Concept
Remember watching television is all about witnessing action, emotion, and real scenarios, that one may not see in real and everyday life. Hence, try coming up with concepts or ideas that are highly marketable. This primarily includes titles that can roll off the tongue easily, provoke conversations, and simply tell you exactly what people are going to be watching. For example ‘Blind Date’, ‘Temptation Island’, ‘The Bachelor’, ‘Joe Millionaire’, ‘Wife Swap’ or ‘The Apprentice’ are all good titles which can instantly grab the viewer’s attention and curiosity.

Cover Different Professions or Lifestyles
The most basic and successful element of any reality TV show is the documentary style series covering varying professions or lifestyles of people. Considering the inquisitive human mentality, such stories can serve the irresistible curiosity of the viewer to know about other people’s personal life and work. So, if you have any such concept or idea in your mind that suits this style, get some actual or well-known people involve to pitch it.

Now, if you are wondering how to pitch reality show ideas, then for that you need to very clear about your concept. Present enough details to the producers, make them understand what the show is all about, and how it differs from other shows on television. Outline a minimum of two sample episodes, as writing up additional episode ideas shows your show has legs and can be a huge success. I hope, these ideas prove to be helpful to all you aspiring writers, and help to create a reality show with a concept never seen or heard before.

Tips on Making a Homemade TV Antenna

With household expenses reaching its peak, it is but obvious that a cable TV bill would only come as an unwanted expense. Well, the solution to this problem lies in the comforts of your very home itself. All you need to gather is, a few discarded equipments and you can put together your own TV antenna. The best part of making an antenna is that it is cheap, affordable and you do not have to pay for watching what you love. Besides, these antennas work well to give you a HDTV experience on your flat screen TV, thus making it a better alternative than investing in DTV.

Among the things required to make your antenna are…

  • From the Tool Box
  • Around the House
  • From the Stores

Putting together your own TV antenna is not much of a task. Quite the contrary, it is as easy as saying one-two-three. One – you collect the needed material, two – you assemble the parts, three you tune it. Sounds easy, doesn’t it? Well, let’s get to the main designs then.

Design #1: Using a Bicycle Rim
Step #1: Keeping things ready

  • 26″ bicycle rim (mountain bike)
  • Copper wire
  • Four 12″ x 1.25″ PVC pipes
  • 2″ PVC end cap
  • 20 foot x 2″ PVC pipe
  • Drill machine
  • 8 flat-head screws
  • 8 washers
  • Coaxial cable
  • Balun

Step #2: Prepare the frame

  • Start by getting rid of the spokes from the rim.
  • Prepare a frame putting together the four 12″ PVC pipes to form a cross.
  • Join them using the PVC cross
  • Screw this frame to the bicycle rim.

Step #3: Wired up

  • Pass the copper wire through the spoke holes.
  • Curl the wire around the rim forming loops.
  • Ensure the wire doesn’t touch any two loops on either side.
  • Fasten the loose ends of the wire to the PVC pipe.

Step #4: Attach the balun

  • Attach the balun to the two ends of the wire.
  • Attach the coaxial cable to the balun

Step #5: Set it up

  • Fix the frame onto the 20 foot pipe.
  • Screw it in place with a flat-head screw and washer.
  • Wind the coaxial cable around the pipe.
  • Mount the antenna on the roof/ground.
  • Connect the coaxial cable to the TV
  • Fine-tune the settings and it is ready to be used.

Design #2: Using Wooden Planks and Wire Hangers
Step #1: Keeping things ready

  • 22″ x 8″ plank of wood (pine wood is preferred)
  • Coaxial cable
  • 8 flat-head screws
  • 8 wire hangers
  • Measurement tape
  • Insulation tape
  • Balun
  • Drill machine
  • 8 washers
  • Copper wire
  • PVC pipe or stick to hoist the antenna (optional)

Step #2: Measure and mark the plank to be used

  • Start by leaving a 2″ space at one end of the plank.
  • Leave a margin of 1 1/2″ from either side of the plank and draw a line across the length of the plank.
  • On these lines measure and mark a distance of 5 1/4″ from the initial 2″ mark.
  • You should get 2 rows of equidistant marks.
  • Drill holes at the 8 marked points on the plank of wood.

Step #3: Use the wire hangers to create receptors of the antenna

  • Straighten out the wire hangers so that you have 4 equal wires.
  • Measure the wires and find the mid point of each wire.
  • Bend the wire at the center to form a 45 degree angle.
  • Ensure that you maintain a distance of 3″ between the two ends of the wire.
  • Attach the wires to the board with the help of screws and washers.

Step #4: Install the Wire and Balun

  • Before you tighten the screws, pattern the copper wires as shown above.
  • Insulate the wire where they intersect so that they do not make contact.
  • Attach the balun (transformer) to the two phasing copper wires.
  • Secure them into position by fastening the screws and washers
  • Trim off the sharp edges of the wire hangers to avoid injury.

Step #5: Ready to be tested

  • Attach the coaxial cable to the balun.
  • Attach the antenna to the TV through the coaxial cable.
  • Position the antenna to receive signals.
  • Fine-tune the settings and enjoy the show.

In case you wish to use a reflector, cover pieces of cardboard with tin foil and attach to the plank. Ensure that the wire and the foil do not make contact.

Design #3: Using PVC Pipes
Step #1: Keeping things ready

  • Two 15″ x 2″ PVC pipe
  • PVC Angle
  • Conducting Wire
  • Balun
  • Coaxial Cable
  • Drill Machine
  • 2 flat-head screws
  • 2 washers
  • Measurement tape

Step #2: Preparing the frame

  • Leave a 2″ margin from one end of the pipe and measure 1.75″ on the pipe.
  • Mark 6 equidistant spots on the pipe each 1.75″ apart from the other.
  • Using the drill machine, drill holes in the pipe.
  • Remember to go all the way through to the other side so you can pass the wire through.

Step #3: Pass the wire through

  • Starting from the fourth hole, curl the wire around the pipe.
  • Pass it through the holes to form an increasing spiral.
  • While forming the sprial ensure that the wires do not come in contact with one another.
  • Pass it through the last hole and flatten it across the length of the pipe to fasten it to the center.
  • Fasten the other loose end a little distance away from the first.

Step #4: Setting it up

  • Attach the balun to the frame of the antenna.
  • Connect the coaxial cable to the balun
  • Attach the other PVC pipe to this frame using the PVC angle.
  • Set up the antenna indoors or outdoors as per your requirement.
  • Connect the antenna to the TV using the coaxial cable and tune your settings.

These antennas can be placed indoors to safe guard it from storm and lightning. They work well to pull in HDTV signals and can be connected to your flat screen TV.

Getting a Job at an Ad Agency

Temp jobs can really mean full time employment if you use a good temporary job agency. The right agent will have you flowing from one job to the next, opening up all kinds of opportunities.

Too many don’t understand how much an agency can help you find temp jobs and the additional benefits they can provide for you. So let’s look at some of most common benefits of getting temp jobs through an agency.

Working through a temp agency provides you with some terrific opportunities to network, meeting many people from you industry, and giving you some great leads to full time jobs. Many of the best companies to work for hire for full time positions from their temporary staff. It gives them a way to test a person’s skills before hiring.

Of course, there’s the income part of working through a temporary agent. You’re likely to have a steady flow of temp jobs if you’re good at what you do and that means you’ll have a check that resembles a full time income. Temp agencies often have jobs that need someone right now so they can be really helpful for you if you need a job “right now.”

Another great thing is the experience you can gain. Some jobs you’re placed in you’ll be very familiar with but others will be a learning experience, and think of how good your resumes going to look. Plus, it takes a certain type of person to be able to jump into a temp position, moving around to unfamiliar territory everyday. This type of character can be sought after in full time jobs.

Temp jobs can also help to fill in resume gaps so that there’s no big holes that don’t look good when you’re applying for full time jobs. And the best news is that if you’ve got skills that are high in demand you can make excellent money doing temp jobs. It’s a common misconception to think that temp means poor wages.

Many temp agencies will provide you with any training that you might need. After all, it’s smart on their part to have a pool of skilled labor. Most times these courses are free, as it makes their agency look very impressive.

Finally taking temp jobs gives you leads to possible full time jobs that may not have been advertised. Or maybe they’ll decide to post a full time position realizing that the right person could lighten up the workload of others, common with temps called in for overload.

Temp jobs have much more to offer than many realize, especially with the right temp agency.

How to Find an Advertising Agency

Advertising is a very important part of the marketing strategy of a firm. Whether it is television commercials or print advertisements or displays on kiosks on the streets, advertising in any form is a means used by the company to introduce its products/services to potential customers. Another very important function of advertising is to build the “brand value” of a company. If you look carefully, you will see that every big multinational has a public face, a quality by which it is known in the market. This public face is given to a business, through advertising. As you can see, there are so many advantages of advertising, that’s why, for any given business, it would be ideal if this marketing strategy is planned by professionals who specialize in this field i.e. instead of having an in-house advertising team, businesses should hire the services of an advertising agency.

Selecting an Advertising Agency

Whether you are a new business or an old one, there are some things that you should always keep in mind, while choosing an advertising agency. The below given stepwise procedure on how to hire an advertising agency, will surely help you out.

Begin Your Search…
Start hunting for ad agencies, by making a list of the ones who have done quite well in the industry that your business is in. Online catalogs, trade publications, former colleagues – these are some resources to find advertising agencies. Once you have the list with you, check the websites of these firms. Look at the kind of work that they have done in the past and whether it aligns with what you expect from an advertising agency for your business. Now, make a second list of advertising firms which you find suitable, out of the ones that you selected before. By the end of this exercise, you should have a list of about five-six agencies to choose from.

Arrange for a Meeting…
Get in touch with the advertising agencies that you have finalized and arrange for a meeting with them. Use these meetings as an opportunity to assess how good they are at their work. Agencies will most probably bring their past assignments with them and make a “pitch” so that you hire them. Here, be very careful while going through their work so that you have a fairly good idea of what all you can expect from them.

  • During the meeting, ask for people who will be dealing with your account, the experience they have in the field, their past work, etc. More than how the agency is, you should be concerned with how these professionals work.
  • Take references from the advertising agency. Call up a few of their previous clients, to get an idea of how the agency contributed to their client’s profits.
  • Meet up with the executives who would be handling your account and have a talk with them. Hire the agency only if you feel that the executives are open to taking your inputs and you share a good chemistry with them.
  • An important thing to consider is whether to hire a big agency or a small one? Both have their pluses and minuses. For instance, a big agency has more experience but may not be able to give you attention, especially if you are a small business. On the other hand, a small agency might be a bit inexperienced! So, weigh all the pros and cons and see what suits you.
  • During the meeting, tell the professionals from the advertising agency about your target customers, advertising budget and the things that you expect to achieve through advertising. Give them a few days time to come up with a “dummy” strategy to achieve your business goals. By doing this, you get to select the agency which impresses you the most.
  • If possible, have one meeting at the agency’s office.
  • This will give you a better idea of how they function.

Take the Final Decision…
Your final decision should be based on the “dummy” strategies that various ad agencies come up with. Through their presentation, you will have a good idea of their creative process. See, whether the strategies have been formulated to impress or to help your business make profits. Also, if you like a particular agency’s work, ask them whether the people who worked on it are the same who would work on your account. In the end, before finalizing the agreement, check how the agency charges, whether it takes commission or a fixed fee. Negotiate on the fees as this too is an important criteria for selection.

Once you have chosen an advertising agency, keep a track of how it works, whether it meets the deadlines and delivers what it promises. Be involved when the advertising strategies are formulated and do not leave everything solely on the advertising firm. Take initiative and ensure that the agency works actively on your account!

Repairing a Broken LCD TV Screen

So it’s hardly just been two or three years for your LCD screen to serve you with all the entertainment and one fine day, what you see is, you have a big dent in the screen, probably due to some obvious reasons or perhaps some internal technical reasons. Whatever be the reason, the bottom line is- you have a broken LCD TV screen and you are on a high to either learn to fix it or replace it entirely. The broken LCD screen problems can not only arouse in television sets but laptops are also prone to such issues. Many people have this tendency of repairing a particular piece of electronic item rather than going for its overall replacement. While many others believe that if the repairing cost is tossing out to be more than the cost of the whole replacement set, it’s better to purchase a brand new LCD screen and fix it to the old unit. Well, this thought isn’t bad either! But there are two most important points one has to look out while going for the replacement procedure and they are: firstly, see that the screen hasn’t extended its warranty period. And secondly, the consumer needs to find a reliable seller or manufacture if he/she wants to buy the LCD screen in a good price. Later on, they might also have to find reliable service men who can fix the new screen and do the overall job correctly. The cost carried for the same is different. So, although replacement sounds like a good option, it is bit lengthy and fallible. It is advisable that one should go for the broken LCD screen replacement procedure only when there are a chain of problems in the whole working unit and not just one or two.

Usually an LCD TV screen has a good life expectancy up to 10 years. Moreover, the value of the monitor/screen increases with the resolution, size and clarity of the panel installed in the screen. So, if there is any sort of malfunction or damage done to the screen, the cost of its repairs comes with a price too! Fortunately, half your cost of paying the service men would be saved because with some lucid steps explained on how to repair a broken LCD screen given below, all you have to think of spending your money on, is, to buy a replacement screen and do the rest of the job all by yourself.

Signs of a Broken LCD TV Screen

Well, under this subject the most common problem why an LCD TV screen fails is the dimming of the back-light after a significant use. However, there are other obvious signs like, the system starts off but the screen is blank. May be there’s an issue with the panel whose job is to display a picture. Also, the problem of blank screen appearing can be due to the panel not receiving good amount of data or power from the source. The full form of LCD is liquid crystal display which is made of two glass layers wherein, the outer layer is constructed to protect the inner layer. So if there is an ugly crack on the outside layer of the screen, fixing the same is an easy job. No specific glass is required nor any special tools are needed. All that is required is for you to look down ‘coz now it’s time to read the procedure for replacement..

How to Fix a Broken LCD TV Screen

For now all you need is a small screwdriver and of course a replacement LCD TV screen to replace it to your old unit.

Step #1: In this first step of repairing the broken screen, it’s important to turn off the TV, unplug the power supply and place it face down on a working table carefully.

Step #2: Using the screwdriver unscrew all the fasteners from the television and also detach the back panel from the unit. This will give you a clear look at the motherboard situated at the center of the TV behind the screen.

Step #3: Also what else you would see is an inverter board mounted at the side end of the motherboard. Remove all the inverter screws and expose the whole unit. There will be a bunch of cables connected to various ports. They transmit electrical power to the LCD screen.

Step #4: Your first job to do is, check for all the connections of the inverter board to see whether they are properly secured or not. If they aren’t, unplug the cables and try plugging them back into the ports. Power the screen and see if its working, if not, then go ahead.

Step #5: Remove all the fasteners, plugs and connections from the ports in the board and pull out the whole board from the TV set and keep it aside.

Step #6: Now replace the old for a new board. Fit the new replacement board in the television, and hopefully you have marked the positions of the cable connections. Join the cables together and attach all the screws back in place. Lastly, replace the back cover of the inverter and also the rear panel of the television carefully.

Try and Be Careful.

Choose the Right Time to Buy TV

There are thousands of TV models available in the market today, and this leaves many people wondering which one is the best one and also the best time to buy one. There are certain times during the year that are better suited for making purchases, especially when we are speaking of consumer electronics. By knowing the best time, you can get the best deal, or the latest model (although they might not come cheap), as one prefers.

Right Time and Model
The general rule that you need to keep in mind is that as the new models keep coming in year after year, the prices of the old models will keep dropping. So if you don’t mind buying a TV that was released about 6 – 12 months ago, then you can get some pretty neat deals. Also, not a lot has changed in the way you watch television, at least for the average user. Of course, there have been many innovations like 3D television sets, but they still cater to a very small niche of people. Big players do not bring about huge changes in the medium segment televisions, so there isn’t a lot you will miss out on when you go in for a sale, rather than pick up the latest TV set. Winter and spring seasons are the time when the major TV manufacturers roll out their new models, and these go up for sale a few months after their launch. So this is the best time for you to purchase the older models.

Christmas and New Year’s Season
Christmas is usually the time when you see a mad shopping frenzy. The retailers and even the manufacturers cash in on this festive time by rolling out some real nice offers and discounts. So just around the end of the year (Christmas and New Year season) is the perfect time to pick up that TV that you’ve always wanted for your home.

Holiday Weekends
Holiday weekends are another great time to buy a TV. You have a lot of choices as far as this is concerned, as you can opt for purchasing the TV set on the Fourth of July, Labor Day, Columbus Day, and President’s Day. Many stores across the country offer very good deals on these weekends, but if you miss the window of opportunity, then you’ll have to deal with very high prices due to the increased demand.

CES
Another great time to go shopping for your TV and electronic gadgets in general, is soon after the CES (Consumer Electronic Show), held each year in January, where most companies display the latest line of their products. To make way for these new gadgets, the old (mind you, these are just relatively older) stuff can be picked up at heavily discounted rates. March, ideally is the time when these new products hit the stores, and the older models sell for peanuts.

The Superbowl?
Many people also feel that the best time of the year to buy a TV set is when the Superbowl is just about to start. You must not fall for this misconception, because the demand for HDTVs and flat screen TVs is very high at this time, thus resulting in an exponential growth in the prices. Although, just after the Superbowl, there has been a noticeable drop in the prices for TVs. So you might want to put off buying that huge TV till after the games.

Black Friday
The day following Thanksgiving, which sets off the Christmas shopping season is called Black Friday. Companies often offer huge discounts on TVs to flag off their sales. If you look around, or even check online, you are bound to find some absolute steals. You might want to hurry though, as these sales are usually for one day only, and most products go out of stock within the first couple of hours. This is by far one of the best times to get your hands on that television set you’ve been wanting for so long.

Determining the best time depends on how well you can read the market, because the prices are always decided by the market forces of demand and supply. If the demand is greater, the prices will rise, and if the demand is lower, the prices will subsequently fall. If you can anticipate these changes, you will certainly find the best deals for yourself. If you want an even bigger discount apart from the ones mentioned above, simply walk into a garage sale in the neighborhood; you never know what you might find.

How to Make a Qualities Of The Successful Commercial Ad

Ads serve a purpose of trying to persuade or convince people to buy a particular product or service. Commercial ads try to use TV as the medium for persuasion. Some companies will pay high amounts of money to create an ad campaign they believe will help to slowly win people to their products or services.

Though lots of money is spent, there is no guarantee that DRTV commercials will have the impact that it was intended to have. TV commercial companies constantly look for ways to create the desired impact on a target audience. Though there isn’t a guarantee, there are certain qualities that make up a good commercial.

Provides Entertainment

Commercials that can entertain people will have a greater impact than the ones that are boring. These ads may have characters that have charisma. One may also find that the characters have attractive features that make you want to keep watching them. The cast in the commercial is talented and they may have an ability to dance or sing well.

If it’s an animation, the characters really make a good impact on the audience. It could be that the special effects or graphics are really enjoyable. UK TV commercial production companies realize that entertainment is a key quality. There are many casting studio London centres that produce various DRTV commercials with these qualities. Though a commercial may have a good impact, advertising companies will suggest to clients to rotate ads so that it changes.

Bright and Imaginative

Some of the best commercials will be very clever. When you watch the commercial, it really makes you think or may make you aware of something that you didn’t originally think of. In fact, some campaigns are not even designed to be understood. Rather to provoke thought and a lasting impression. Those commercials that lack the intelligence and clever factor stand the risk of being avoided completely. Viewers may decide to change the channel or turn off the TV completely.

Some of the techniques used by some companies are to use well thought out dialogue between characters. Others will use well thought out sequences to make the target audience ponder.

Has an element of allure

Everywhere you turn, you probably see images of attractive people and clothes in different forms of advertising. Physical attractiveness is definitely a quality that sells. This doesn’t mean that one has to show graphic or inappropriate images. A commercial can just hint at sensuality to sell some products or services.

It’s catchy

Those commercials that leave a lasting impression on viewers usually have catchy phrases or jingles. When commercials have catchy lines, people remember the commercial long after it has ended. Commercials like these may use subtle humour as well.

This technique is very successful because it’s just like listening to your favourite song on the radio. People may not always know the title of the song at first but they remember a line in the song. Eventually, they find out the title of the song after hearing the same song over and over. This is the same idea for a commercial that has a catchy jingle or phrase.

 

Has an element of humour

When all else fails, make them laugh. Laughter has healing qualities and will help relieve one’s stress levels. Many advertising agencies implement this technique in many of their advertising ads and campaigns. There have been detailed psychological studies that have documented the effects that humour has with the power to persuade. Often, these are also the most memorable campaigns that stand the test of time.

Best Tips on Choosing an Energy-efficient Television

Shopping for a television can be exciting. But with so much technical information to take care of, choosing the right one can sometimes become a daunting task. Nowadays, televisions are getting bigger and better. They are displaying sharper images, and boast of superior sound quality. In short, currently, televisions are offering the best TV viewing experience.

The box-shaped old generation televisions, that used cathode ray tubes have almost become obsolete, and have been replaced by their flat-screen counterparts. However, these sleek TVs gobble up a large amount of energy, and if you make an ignorant purchase, then be ready to expect a hefty energy bill.

Generally, people choose a TV on the basis of a few parameters. Preference is normally given to the size of the screen, picture quality, price, and sound clarity, in no particular order. While these parameters are useful, the one that is important and often ignored is energy-efficiency.

Some tips to look out for, when choosing an energy-efficient television, are given below:

Type of Technology

There are three types of TVs available today; Plasma, LCD, and LED-backlit LCD. According to the amount of energy they consume, it can be said that plasma is the least energy-efficient, followed by LCD and LED-backlit LCD. Before we take a look at the details regarding energy consumption, it is important to note that energy consumption of a TV, besides the screen size and technology, will also depend on the number of hours the television remains switched on.

Plasma TV is the least energy-efficient, and uses around two to three times more power than an LCD. A 32-inch plasma TV will use around 125 watts/year, 42-inch will consume around 188-464 watts/year, and if the screen size is between 50 to 56 inches, then the power consumption will be between 191-474 watts/year. This, in spite of the fact, that current Plasma TVs are more energy-efficient than their older versions.

Energy consumption figures for LCDs indicate that a 32-inch screen will consume about 98-156 watts/year, a 42-inch screen will consume around 91-236 watts/year, and if the screen size is 50 to 56 inches, then it is believed to consume 210-322 watts/year.

A 32-inch LED-backlit LCD TV may consume around 50-95 watts/year. A 42-inch model may consume around 80-155 watts/year, while, 50 to 56 inch LED-backlit TVs can consume about 100-210 watts/year.

The figures indicate that LED-backlit LCDs consume around 70% lesser power than plasma TVs and 30% lesser than LCDs.

The figures mentioned above are obtained from CNET TV Energy Efficiency Guide

Size of the Screen

Bigger-sized flat-panel TVs consume more energy than smaller-sized flat-panel ones. Another point to be remembered here is that, the prices of plasma TVs are reducing, as more and more people have started opting for LCDs and LEDs. Due to this reason, a larger plasma television is available at the price of a smaller LED.

But don’t fall into the trap, where you may think, “Why not opt for a bigger screen if I’m getting a 40-inch plasma at the price of a 32-inch LED?” Remember! The plasma consumes more power, and if it is of a bigger size, it is bound to give you a bigger energy bill.

Check the Energy Guide Label

Since 2011, the FTC has required that every TV display a yellow and black Energy Guide Label. The label estimates the cost of running that device for one year. The numbers are derived assuming a fixed price of electricity and daily usage in number of hours. The label also estimates the yearly electricity use of that particular model in watts.

While the Energy Guide Label serves as an indicator of energy consumption in the United States of America, in many other countries, Energy Rating Label (ERLs) are used.

Knowledge About Technology Can Help

A plasma television uses gas (Xenon and Neon) to form a pixel. As electricity excites the gas, it turns into plasma. In the plasma state, electrons of the gas emit ultraviolet light rays that falls on the red, blue, and green phosphors, and develops the colors of that pixel.

In an HD plasma, there are 3,000 pixels. The images are more bright and vivid. It provides a wide viewing angle and can handle fast motion images in a better way. The plus is that it offers better energy-efficiency than the CRTs, but the minuses are plenty.

They are heavy! If you want to wall-mount them, be careful, and make sure that the supporting aids are strong enough. Plasma TVs generate a lot of heat, they tend to become hotter when running continuously, and have small fans mounted on them to draw air, to keep them cool.

LCDs (Liquid-Crystal Display) use the capacity of liquid crystals to modulate light. The liquid crystals do not emit light directly. The light is produced by a series of cold cathode fluorescent lamps (CCFLs). These CCFLs are very efficient. Thus, making the LCD’s a better option than plasma screen TVs.

In an LED-backlit LCD, the cold cathode fluorescent lamps (CCFLs) are replaced by LED-backlighting. This replacement helps to reduce the energy consumption even further, and still provide better contrast and brightness. It retains the color range the CCFL LCDs can offer, and also provides a rapid frames per second frequency with amazing image rendering.

LED-backlit LCDs also have longer life and can be made super-thin. They generate significantly less heat while running, and are lighter in weight than a CCFL-powered LED. But the one point that may deter many from opting for it, ‘they are a bit pricey’. But I think that’s justified, because in the long run, the maintenance costs and monthly bills would be considerably less.

A general thumb rule would be to check the specifications, and look for the golden words ‘uses less than 108 watts of power’. However, buying an energy-efficient television is only half the job done in your quest to cut down on your electricity bills. It’s important that you pay heed to small measures to save electricity, such as unplugging the device from the wall socket when not in use. This will at least save 10% of your annual bill. So, go ahead and choose an energy-efficient television set and take your own little step in conserving the environment. It will prevent the leaking electricity from increasing your bill.

Finding Controversial Television Advertising

Television advertising is generally a thirty-second audio-visual clipping telling us the features and advantages of a particular product. Since the time span of an advertisement is so limited, its content needs be exciting, catchy and short, but at the same time must get the point across immediately. However, in this process advertisers sometimes tend to include debatable content – what may be passé in one country may be blasphemy in another. This is one of the main reasons why even multinationals seldom keep the same advertising content across countries, leave alone continents.

In the field of television advertising, controversies can be caused due to various factors. Some of them are as under:

Politics
With the advent of 24×7 news channels in the recent past, the media is full of political news feeds from all over the world. Most people across the globe love to watch these channels after a tiresome day and hence possess knowledge of the happenings in the political sphere of the world. Advertisers often attempt to take advantage of this and base the content of their advertisements on important global political events so that viewers get attracted towards the ad and eventually towards the product. However, using such content in advertisements can lead to great controversy.

Gender and Race
Gender and race are two other factors making numerous advertisements controversial, alongside religion. Ads portraying women as the weaker sex, or depicting men and women in a clichéd manner, often tend to create controversies. On the other hand, advertisements having racist comments/content are bound to create an uproar in the media, as it is racism is a criminal offense in many countries.

Eroticism
Sex has always been a matter of controversy, even in print media. The television, a form of audio-visual media, goes one step even further. Adverts having sexually explicit content may succeed in seeking viewers attention but may have an adverse impact on underage children who might be watching TV at that time. Moreover, open discussions about sex are more often than not considered taboo in many cultures around the world.

Physical Traits
Many advertisements directly target physical traits of people in order to convince consumers how their products are useful. Such advertisements generate controversy for hurting the sentiments of people relating to their physical appearance.

Sexual Inclination
Some advertisements, in order to grab attention and capture market use content depicting same-sex relationships. While in some countries, such as France and Australia, sexual affiliations have a legal standing, they are considered immoral or a taboo in many other cultures.

Unethical Products
Advertisements of morally objectionable products such as tobacco, cigarettes and alcohol has always stirred up controversy. The basic controversy is against the promotion of these objects because they are known to cause harm to their regular users in the long-run. Moreover, many times, these advertisements have immoral content which add to the controversy.

History
Sometimes, advertisements portray serious history in a very comical and farcical way. People and nations tend to be sensitive about their history and respect it. Depiction of important historic events and happenings in a humorous manner may not be taken positively and this creates controversies.

Famous People
There are many advertisements that feature or dramatically represent famous personalities and public icons or important figures in order to grab the attention of the viewers or focus on their products. A large number of such advertisements land up in trouble creating huge controversy as people sometimes take an offense about content against their icons whom they admire.

Abuse/Exploitation
There are a lot of commercials that contain disheartening matter on issues relating to child abuse, domestic violence, animal exploitation and other forms of abuse as well. Though many of these ads are public awareness campaigns relating to such issues, the scenes they depict can often be very disturbing.

Although controversial advertising is said to disturb people at the most, there are other ads that have raised the heckle of consumers. False advertising stands high on this list. It happens when a company makes false statements, in a deliberate manner, in order to generate consumer interest and therefore, gain revenue.

Religion
Religion, the set of values directing people’s lives, is the weak point of most people across continents. Anything that viewers think is offending their religious sentiments becomes a subject of controversy that stirs up the entire community and eventually the nation as a whole. Moreover, if an international ad contains any such religiously offensive matter, it may snowball to a very big controversy.

Famous Controversial Advertisements

As seen above, controversy in television advertising can be caused by anything from religion to general opinion. Some commercials generate controversy just by being there, for instance the Crazy Frog advertisement which was broadcast on Belgian Television. Some parents complained that the frog in the advertisement appeared to have genitalia, while some others complained about the frequency of the advertisement.

Controversial advertising does have its returns as well as pitfalls. While many companies may be asked to pay a fine if their ads are deemed to be controversial, there have been cases where the person responsible for the commercials has been jailed. For example, a few years ago, an in-house advertising idea caused employees of a bank to be put into prison. Their ad copy said that they wished to search for terrorists who could give them the most number of victims for their insurance policies. On the other hand, there have also been cases wherein the censoring authorities such as the Advertising Standards Authority (ASA) have implied certain restrictions and continued airing the ads.

Tips on Making an Effective Television Advertisement

According to researches, an average American watches television for about four hours everyday! This in itself points out to the huge potential this medium holds for advertising a company’s products and reaching the target customers. Increasing product sales and awareness about a company is indeed possible through television commercials, provided they are catchy, simple, creative and short while keeping the below given tips on enhancing TV advertising effectiveness in mind.

Tips for Making an Effective Television Advertisement

Keep it Short and Crisp
The success of any advertisement depends to a large extent on how well its script has been written. An effective way to write the script for a television commercial is to keep the language simple and the sentences short and hard-hitting. The script should be written in accordance to the air time that has been bought. The main motive of the script is to put across the message to the possible customers in the stipulated time. So, make sure that your script is able to deliver the same.

Make an Emotional Appeal
Researches have shown that an emotional appeal any day works much more than a rational appeal. So, through the television commercial, touch the heart of your target customers. Putting people in the advertisement as opposed to just the products that you are selling, will have a greater impact. Make the advertisements seem real, by having the people in the advertisement use the product or carry on any other activity, rather than just coming in front of the camera and smiling!

Get Professional Help
To enhance your TV advertising effectiveness, hire a production company to script, write, shoot and edit the advertisement in a professional manner. Visit various television production companies, see their past work, negotiate for the best prices and then choose the one which fits your requirements. However, even if you hire a production company, remain involved in the whole process of creating an advertisement and give your inputs whenever needed.

Tell a Story
Shoot the video for the television commercial as if you are telling a story. Do not end up taking a number of shots and then putting them together randomly, just because you want to display as many company products as possible! Instead, tell a story, both visually as well as verbally, so that the audience gets a clear idea of what message you are trying to convey, even if they are in the other room and are only able to hear that advertisement or if they are simply watching the advertisement on a muted television! Also, the video of the television commercial should totally match the script.

Call to Action
Remember to include the “call to action” in your commercial. In simple words, “call to action” means providing proper contact information to your potential customers, through the advertisement, so that they know where to place an order for the product or visit the company’s website or to call up, in case they want some additional information on the company as well as the product that is advertised. Thus, a good advertisement should contain the address of the website, phone number and physical address of the business.

Be Honest and Original
When making an advertisement, there are two things that you should steer clear of. First is making false claims about what your product can deliver and the second is making an advertisement similar to your competitor. In short, to enhance TV advertising effectiveness, be honest, unique and creative. Also, maintain some sort of consistency in your advertisements so that people start recognizing it. For this, you can either keep the jingle same or use the same colors or employ any other method which you feel will grab and keep the attention of your possible customers.

Time it Right
Once the advertisement is made, schedule it properly, so that your target customers are able to see it. So, choose the television stations as well as programs for displaying your advertisement, which your potential customers are most likely to watch.

With these TV advertising tips, any company can make good, effective television commercials, which can contribute a lot towards enhancing its sales and profits. When it comes to television advertisements, simplicity, emotional appeal, a good story, creative shooting and sharp editing is the key to success!