Ads serve a purpose of trying to persuade or convince people to buy a particular product or service. Commercial ads try to use TV as the medium for persuasion. Some companies will pay high amounts of money to create an ad campaign they believe will help to slowly win people to their products or services.
Though lots of money is spent, there is no guarantee that DRTV commercials will have the impact that it was intended to have. TV commercial companies constantly look for ways to create the desired impact on a target audience. Though there isn’t a guarantee, there are certain qualities that make up a good commercial.
Commercials that can entertain people will have a greater impact than the ones that are boring. These ads may have characters that have charisma. One may also find that the characters have attractive features that make you want to keep watching them. The cast in the commercial is talented and they may have an ability to dance or sing well.
If it’s an animation, the characters really make a good impact on the audience. It could be that the special effects or graphics are really enjoyable. UK TV commercial production companies realize that entertainment is a key quality. There are many casting studio London centres that produce various DRTV commercials with these qualities. Though a commercial may have a good impact, advertising companies will suggest to clients to rotate ads so that it changes.
Bright and Imaginative
Some of the best commercials will be very clever. When you watch the commercial, it really makes you think or may make you aware of something that you didn’t originally think of. In fact, some campaigns are not even designed to be understood. Rather to provoke thought and a lasting impression. Those commercials that lack the intelligence and clever factor stand the risk of being avoided completely. Viewers may decide to change the channel or turn off the TV completely.
Some of the techniques used by some companies are to use well thought out dialogue between characters. Others will use well thought out sequences to make the target audience ponder.
Has an element of allure
Everywhere you turn, you probably see images of attractive people and clothes in different forms of advertising. Physical attractiveness is definitely a quality that sells. This doesn’t mean that one has to show graphic or inappropriate images. A commercial can just hint at sensuality to sell some products or services.
Those commercials that leave a lasting impression on viewers usually have catchy phrases or jingles. When commercials have catchy lines, people remember the commercial long after it has ended. Commercials like these may use subtle humour as well.
This technique is very successful because it’s just like listening to your favourite song on the radio. People may not always know the title of the song at first but they remember a line in the song. Eventually, they find out the title of the song after hearing the same song over and over. This is the same idea for a commercial that has a catchy jingle or phrase.
Has an element of humour
When all else fails, make them laugh. Laughter has healing qualities and will help relieve one’s stress levels. Many advertising agencies implement this technique in many of their advertising ads and campaigns. There have been detailed psychological studies that have documented the effects that humour has with the power to persuade. Often, these are also the most memorable campaigns that stand the test of time.